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Difference between Goal based personalization and profile based personalization?

Minimizing and Maximizing Profile Key Values ProgrammaticallyPersonalization and Pattern Card MatchingWhat is difference between Sitecore Profile Card and Pattern CardSitecore personalization rule “goal was triggered during a past or current interaction” not being triggeredShare Sitecore content to Native Mobile Apps (IOS swift and Android java)Profile cards and Pattern cardsSitecore Rule based PersonalizationLogged-in User Personalization including Virtual user and Sitecore Contact using Sitecore JSSCapture past goal visit information for an anonymous user in personalizationDoes Sitecore SXA supports personalization between rendering variants?

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1

I want to know that what is the main difference between goal and profile(Persona)?

personalization

share|improve this question

asked Jul 22 at 7:21

Ashish KhareAshish Khare

855 bronze badges

add a comment | 

1

I want to know that what is the main difference between goal and profile(Persona)?

personalization

share|improve this question

asked Jul 22 at 7:21

Ashish KhareAshish Khare

855 bronze badges

add a comment | 

I want to know that what is the main difference between goal and profile(Persona)?

personalization

share|improve this question

asked Jul 22 at 7:21

Ashish KhareAshish Khare

855 bronze badges

share|improve this question

asked Jul 22 at 7:21

Ashish KhareAshish Khare

855 bronze badges

share|improve this question

asked Jul 22 at 7:21

Ashish KhareAshish Khare

855 bronze badges

asked Jul 22 at 7:21

Ashish KhareAshish Khare

855 bronze badges

asked Jul 22 at 7:21

Ashish KhareAshish Khare

855 bronze badges

1 Answer
1

active

oldest

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3

A goal in Sitecore is any action that a user completed. It can be a page that has been viewed, a form that has been completed or other actions. Goal facets can be used to describe different aspects of a goal that you might want to track. These could be categories for your goals or descriptions that you can apply to multiple goals in order to better organize them. You can use goal facets to create and implement personalization rules that show content to your contacts based on the type of goal that they have triggered.

So for example, if someone downloads a brochure and there is a goal associated to that action, it will show the form after it, which can be achieved by goal-based personalization.

On the other hand, Profiles are the way to identify your visitor’s behavior and their content interests. Lets use a simple example to demonstrate:

We have a website of a college and we want to understand the visitor behavior to know if a visitor is a fresher student or a graduate student or a parent visiting for his/her children. The behavior can understand by identifying the visitor's behavior and can achieve by profiles and if content author want to personalize the content based on the visitor this will be persona-based personalization.

In simple behavior vs action = persona vs goal.

share|improve this answer

edited Jul 23 at 0:33

Dylan Young

3,09611 gold badge1313 silver badges4141 bronze badges

answered Jul 22 at 7:49

Mahendra ShekhawatMahendra Shekhawat

71433 silver badges1313 bronze badges

• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  Thanks ... got the idea
  
  – Ashish Khare
  Jul 22 at 8:29
  

  
  
  
  

add a comment | 

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3

A goal in Sitecore is any action that a user completed. It can be a page that has been viewed, a form that has been completed or other actions. Goal facets can be used to describe different aspects of a goal that you might want to track. These could be categories for your goals or descriptions that you can apply to multiple goals in order to better organize them. You can use goal facets to create and implement personalization rules that show content to your contacts based on the type of goal that they have triggered.

So for example, if someone downloads a brochure and there is a goal associated to that action, it will show the form after it, which can be achieved by goal-based personalization.

On the other hand, Profiles are the way to identify your visitor’s behavior and their content interests. Lets use a simple example to demonstrate:

We have a website of a college and we want to understand the visitor behavior to know if a visitor is a fresher student or a graduate student or a parent visiting for his/her children. The behavior can understand by identifying the visitor's behavior and can achieve by profiles and if content author want to personalize the content based on the visitor this will be persona-based personalization.

In simple behavior vs action = persona vs goal.

share|improve this answer

edited Jul 23 at 0:33

Dylan Young

3,09611 gold badge1313 silver badges4141 bronze badges

answered Jul 22 at 7:49

Mahendra ShekhawatMahendra Shekhawat

71433 silver badges1313 bronze badges

• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  Thanks ... got the idea
  
  – Ashish Khare
  Jul 22 at 8:29
  

  
  
  
  

add a comment | 

3

A goal in Sitecore is any action that a user completed. It can be a page that has been viewed, a form that has been completed or other actions. Goal facets can be used to describe different aspects of a goal that you might want to track. These could be categories for your goals or descriptions that you can apply to multiple goals in order to better organize them. You can use goal facets to create and implement personalization rules that show content to your contacts based on the type of goal that they have triggered.

So for example, if someone downloads a brochure and there is a goal associated to that action, it will show the form after it, which can be achieved by goal-based personalization.

On the other hand, Profiles are the way to identify your visitor’s behavior and their content interests. Lets use a simple example to demonstrate:

We have a website of a college and we want to understand the visitor behavior to know if a visitor is a fresher student or a graduate student or a parent visiting for his/her children. The behavior can understand by identifying the visitor's behavior and can achieve by profiles and if content author want to personalize the content based on the visitor this will be persona-based personalization.

In simple behavior vs action = persona vs goal.

share|improve this answer

edited Jul 23 at 0:33

Dylan Young

3,09611 gold badge1313 silver badges4141 bronze badges

answered Jul 22 at 7:49

Mahendra ShekhawatMahendra Shekhawat

71433 silver badges1313 bronze badges

• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  Thanks ... got the idea
  
  – Ashish Khare
  Jul 22 at 8:29
  

  
  
  
  

add a comment | 

A goal in Sitecore is any action that a user completed. It can be a page that has been viewed, a form that has been completed or other actions. Goal facets can be used to describe different aspects of a goal that you might want to track. These could be categories for your goals or descriptions that you can apply to multiple goals in order to better organize them. You can use goal facets to create and implement personalization rules that show content to your contacts based on the type of goal that they have triggered.

So for example, if someone downloads a brochure and there is a goal associated to that action, it will show the form after it, which can be achieved by goal-based personalization.

On the other hand, Profiles are the way to identify your visitor’s behavior and their content interests. Lets use a simple example to demonstrate:

We have a website of a college and we want to understand the visitor behavior to know if a visitor is a fresher student or a graduate student or a parent visiting for his/her children. The behavior can understand by identifying the visitor's behavior and can achieve by profiles and if content author want to personalize the content based on the visitor this will be persona-based personalization.

In simple behavior vs action = persona vs goal.

share|improve this answer

edited Jul 23 at 0:33

Dylan Young

3,09611 gold badge1313 silver badges4141 bronze badges

answered Jul 22 at 7:49

Mahendra ShekhawatMahendra Shekhawat

71433 silver badges1313 bronze badges

share|improve this answer

edited Jul 23 at 0:33

Dylan Young

3,09611 gold badge1313 silver badges4141 bronze badges

answered Jul 22 at 7:49

Mahendra ShekhawatMahendra Shekhawat

71433 silver badges1313 bronze badges

edited Jul 23 at 0:33

Dylan Young

3,09611 gold badge1313 silver badges4141 bronze badges

edited Jul 23 at 0:33

Dylan Young

3,09611 gold badge1313 silver badges4141 bronze badges

answered Jul 22 at 7:49

Mahendra ShekhawatMahendra Shekhawat

71433 silver badges1313 bronze badges

answered Jul 22 at 7:49

Mahendra ShekhawatMahendra Shekhawat

71433 silver badges1313 bronze badges